As part of a framework agreement aimed at boosting entrepreneurship and the competitiveness of Moroccan businesses, an OMPIC counter has been set up at the Souss Massa Chamber of Commerce, Industry and Services. The aim of this agreement is to set up new services to support entrepreneurs, investors and business start-ups, focusing on business creation, innovation, technology and brand development. This has resulted in the introduction of a new generation of services within the Chamber of Commerce, in a network known as “Carrés des Innovateurs